organization depends on its customers. Therefore, organizations should understand current and future customer needs, meet customer and strive to exceed customer expectations. Leadership role: leader to establish unity of purpose and direction of the organization. They should create and maintain so that employees can participate fully in the internal environment to achieve organizational goals. Full participation: at all levels of the Organization, and their full involvement enables their abilities to benefit the organization. The results will be related activities and resources are managed as a process that can more efficiently get the desired: a process approach